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Our Story

baby braithwaite is a special place

When we opened our doors in 2005, we had just one primary objective for baby braithwaite: To build a haven for new parents and their community, offering up a calming space to gather and discover the best products and the best information for a child’s early years. Our greatest priority is serving our community, creating a unique place for families to come together to celebrate some of the most joyful moments in their lives with the guidance and support of our team of experts.

Every item in our highly-edited shop has been hand-picked by our mother-and-daughter founders, Nancy & Chaffee Braithwaite, to ensure that parents and baby can enjoy themselves during this busy, happy time with as little stress as possible. Whether selecting the perfect coming home outfit or demystifying stroller selection, our goal, always, is to offer new parents solutions that work -- and that also delight in their sweetness, simplicity, and sheer loveliness.

What we are:

We are inspired by our clients, their families, their style, and their stories.

We are humbled to be a part of so many milestone moments for so many families.

We are honored to serve as a resource to moms, dads, grandparents, family, and friends on all things pertaining to the little ones in your lives.

We are at your service to help, guide, laugh, share and support: It is our pleasure to serve you, always.

What we believe:

We believe in the importance of offering an edited selection of the best products in the market.

We believe that the best things in life are sweet and simple.

We believe in an approach to all things baby that is fresh, approachable and playful.

We believe in oohs and ahhs.

We believe every item purchased for your child or for a loved one should be special and inspire confidence -- and joy.

We believe in building relationships and taking care of people.


A note on the photography featured on our site:

Images featured on our site and in our Atlanta shop are all the work of Alice Park PhotographyClick here to learn more about Alice and her services.